Lifecycle Marketer (f/m/d)

EXPERIENCELifecycle Campaigns
FOCUSB2B SaaS
LOCATIONVienna or Remote

We’ve got the product – and you’ve got the talent to ensure customers engage with it at every stage of their journey! 
As our Lifecycle Marketer, you’ll be the key driver of our marketing efforts across our GTM motions. By designing, implementing, and continuously optimizing lifecycle campaigns, you will help us scale and drive growth through strategic customer engagement. With deep technical expertise in multi-channel marketing, you’ll ensure every message resonates and drives results. You've got what it takes? Apply now! 

What makes you special

  • 5+ Years' Experience: You bring a proven track record in B2B SaaS marketing, with at least 5 years of experience in email marketing and CRM. 

  • Lifecycle Marketing Mastery: You are experienced in designing and executing lifecycle campaigns that activate, engage, and retain customers, driving value at each stage of the journey. 

  • Tech-Savvy: You’re proficient in using platforms such as Iterable and HubSpot to manage email campaigns and customer journeys, with experience optimizing performance through these platforms.

  • A/B Testing & Experimentation: You’re comfortable running frequent A/B tests and other experiments to optimize marketing tactics and drive continuous improvement in campaign performance.

  • Cross-Channel Expertise: You’re skilled at creating multi-channel marketing campaigns, including mobile and desktop/web push notifications, and know how to find the right channel fit for our audience.

  • Product-Led Sales/Growth Knowledge: You have a solid understanding of PLS and PLG motions, with experience driving demand for sales teams as a plus. You can align lifecycle marketing with product-led strategies.

  • Analytical Mindset: You’re data-driven, using analytics tools (e.g., Google Analytics, Mixpanel) to monitor campaign performance and generate insights. 

  • Content Creation: You’re a strong communicator, able to craft and produce effective marketing copy and content that resonates with our customers. 

  • Process-Oriented: You facilitate QA for campaigns across the organization, ensuring that processes are streamlined and enabling teams to manage their own sends efficiently. You manage projects with precision and deliver on time.

  • Communication Pro: You excel at working cross-functionally and can translate technical marketing needs into clear concepts for stakeholders. Excellent written and spoken English is required. German fluency is considered a strong plus.

Meister and you

  • Find your place. We’re ambitious and well-funded: driving innovation and bringing value to users.

  • Feel valued. Salaries at Meister fit your skills and experience. You’ll share in our success with an employee stock ownership program additional to your pay.

  • Never stop developing. Progress along clear career paths, aided by experienced mentors who know Meister inside-out. Learn new skills and tailor your individual training plan.

  • Level up. Dedicated learning budget just for you and your growth.

  • Get out there. Attend industry meetups and participate in exciting events.

  • Choose where. Work with us in Vienna and/or remotely in Austria or Germany. Full-remote possibilities for international team members.

  • Choose when. Organize your work week as you like with our flexitime agreement.

  • Choose how. Select your own hardware and join an agile environment that promotes autonomy.

  • Get there. Public transport card or other commuter benefits.

  • Stay healthy. Subsidized indoor, outdoor and wellness activities in Austria, Germany or the US.

  • Relax. Extra vacation day on your birthday, plus December 24 and 31. Entitlement increases the longer you’re at Meister.

  • Celebrate. Regular events, including an annual company retreat and frequent team activities.

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Chrysa Zouzeli

Talent Acquisition Manager

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Suzie Docherty

Director of Lifecycle & Product Marketing

Seems like a great match?

How we hire

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Phone interview

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Skills and values interview

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Complete a challenge

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Stakeholder interview

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Leadership interview

(optional)

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Offer call

Perks and benefits

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Employee stock ownership

When Meister succeeds, so do you. Share in our success with an employee stock ownership option additional to your pay.

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Generous holidays

As well as regular vacation days and public holidays, you’ll get your birthday, Christmas Eve and New Year’s Eve off.

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Earn more vacation days

Reward yourself. You can increase the days in your annual vacation allowance the longer you stay with Meister.

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Corporate benefits platform

Spend less of your pay! Get discounts that apply to over 1500 brands and shops on our corporate benefits platform.

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Commuter benefits

Get from A to B – for free. We’ll reimburse the cost of an annual public transport pass for commuters at all Meister locations.

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Flexible work schedule

Organize your work week as you like. We don’t watch the clock: your achievements count more than the hours you work.

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Your work, your hardware

Make your workplace work for you. You get a laptop (your choice) and a budget for enhancing your setup.

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Choose where you work

Choose an “Office,” “Remote” or “Flex” contract, depending on how much time you spend in the office or in home office.

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Short breaks don’t count

Need a break? Whether you shoot some pool, chat over a coffee, or go for a walk, it won’t come out of your working time.

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Sabbatical

Want to explore? Take a month-long, unpaid sabbatical after working for three years at Meister – no questions asked.

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Sports clubs

Stay fit and healthy – on us! Use our sports offers in Meister locations to join fitness and recreation courses at a reduced price.

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Mental health initiative

Our mental health initiative connects you with professionals in psychological and emotional wellbeing.

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Health checks

Visit an office doctor for regular health checks. These cover general health, eye tests, and the administering of vaccines.

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Standing desks

Enjoy modern sit-stand desks in our Vienna office. Alternate between standing and resting in one of our ergonomic desk chairs.

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Fresh fruit & tasty snacks

Reward yourself with tasty chocolates and sweets, or fuel your creativity with a selection of vegan cookies, fruits, nuts and more.

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Breakfast

Start the day right with cereals and oats, fresh fruit, yogurt, and an assortment of bread and pastries with spreads.

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Hackfest

Our annual team getaway is full of fun team-building activities that help us relax and get to know each other better.

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Social events

We love spending time together. Anyone can join one of our great after-work activities like pub quizzes and game nights.

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Team events

Once every quarter, your team will organize a social event aimed at helping you to bond with your closest coworkers.

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Games

Take a break. Get to know your colleagues over a round of pool, settle in for a game session, or battle it out on the playstation.

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10% time

Take 10% of your week to focus on you. Look into fresh technologies, think about new ideas or improve your skills.

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Innovation Week

Our technical departments pool development time into innovation weeks so that they can dive deeper into certain topics.

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Career development paths

Meister supports you in your personal career development through detailed and ambitious paths within the company.

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Udemy classes

Want to learn more about agile project management or Python for data science? Choose any Udemy class you like.

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Conferences

Get out there. We will sponsor your visits to conferences to make sure you stay on top of the industry’s latest trends.

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Feedback

Need support in achieving your career goals? Let’s talk. We offer regular, transparent conversations about your progress.

Ready to take the next step?

MeisterLabs GmbH is an equal opportunity employer and committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. All qualified people are encouraged to apply.

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